• OUR STORY , ROOTED IN LEGACY, SHAPED BY VISION

    Photography by Daniel Hanoch.

    Works by Tsuki Garbian

    OUR STORY

    ROOTED IN LEGACY, SHAPED BY VISION

    Serge Tiroche Contemporary is a unique art platform where a storied family legacy meets a forward-looking vision. For over three generations, the Tiroche family has played a pivotal role in shaping Israel’s art market — from founding one of the country’s first auction houses, to building influential collections, and championing artists at the earliest stages of their careers.

    Carrying this heritage into the present, Serge Tiroche expands its reach to the global stage, bridging underrepresented geographies with the wider art world through the ST-ART Collection and Africa First. Guided by a belief in art’s power to connect cultures and inspire dialogue, we curate experiences, build collections, and foster collaborations that transcend borders.

  • THE FOUNDER , SERGE TIROCHE

    THE FOUNDER

    SERGE TIROCHE

    A second-generation collector, curator, entrepreneur, and art fund manager, Serge Tiroche has spent over 35 years immersed in the international art world. After obtaining his MBA from INSEAD, he served as Managing Director at Citi Private Bank until 2007, when he decided to combine his passions for art and investment. His mission since has been to broaden access to collecting, while supporting emerging artists globally.

    He founded START, Israel’s first incubator for artists, curators, and collectors; chaired the Artist Pension Trust; and co-founded Art Vantage PCC Limited, home to the Tiroche DeLeon Collection, a pioneering art fund focused on contemporary art from developing markets. In 2017, he launched Africa First, a private collection and support platform dedicated to advancing contemporary African art through collecting, residencies, and global collaborations.

    Grounded in a family legacy that helped shape Israel’s art market over three generations, Serge continues to reimagine collecting as a catalyst for cultural exchange and social impact. His showroom in Jaffa, housing over 400 works, serves as a vibrant hub for dialogue, study, and engagement with art.