Since founding START in 2008, Serge Tiroche has been dedicated to discovering and championing exceptional contemporary artists at the early stages of their careers. Guided by a discerning eye and a deep understanding of the art ecosystem, he has helped artists to further their practice, connect with international networks, and accelerate their path to recognition.
Through Artist Management, we provide strategic support that goes beyond representation: offering curatorial guidance, market positioning, project finance, and introductions to galleries, collectors, and cultural institutions.
By fostering meaningful opportunities and long-term relationships, we help artists transform potential into sustainable, impactful careers on the global stage.