“African art wasn’t just underrepresented, it was underestimated,” says Serge Tiroche, founder of Africa First and a member of the curatorial board for the inaugural Africa Basel fair, held during Art Basel Week in June 2025 .
Since launching the Tiroche DeLeon Collection in 2010 and founding Africa First in 2017, Serge has been at the forefront of championing contemporary African artists. With Africa Basel, he stepped into a new role, not just as collector and platform builder, but as curator, helping shape a showcase designed to elevate African and diasporic voices in Basel’s international art circuit.
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