Founded in 2008 by Israeli art collector and advisor Serge Tiroche, the START Collection represents Israel’s first and most influential contemporary art incubator. Conceived as a platform to support emerging Israeli artists and curators, START serves as a dynamic bridge between artistic talent and the broader art ecosystem. Over the years, it has grown into what is widely recognized as the largest and most diverse private collection of contemporary Israeli art from the past decade.

START was born out of Tiroche’s desire to create an ecosystem of support—offering artists not just financial backing, but guidance, visibility, and opportunities to thrive. The initiative quickly distinguished itself for its progressive approach: collecting boldly, nurturing young voices, and curating with a long-term vision in mind.
  • Abekyelesh Belay, Untitled 8, September 13, 2016
    Abekyelesh Belay, Untitled 8, September 13, 2016
  • Abekyelesh Belay, Untitled 10, October 4, 2016
    Abekyelesh Belay, Untitled 10, October 4, 2016
  • Abekyelesh Belay, Untitled 7, October 28, 2016
    Abekyelesh Belay, Untitled 7, October 28, 2016
  • Abekyelesh Belay, Fruit of My Stomach, October 28, 2016
    Abekyelesh Belay, Fruit of My Stomach, October 28, 2016
  • Abekyelesh Belay, Warmth, June 23, 2016
    Abekyelesh Belay, Warmth, June 23, 2016
  • Abekyelesh Belay, Untitled 4, 2017
    Abekyelesh Belay, Untitled 4, 2017
  • Abekyelesh Belay, Untitled 9, 2016
    Abekyelesh Belay, Untitled 9, 2016
  • Abekyelesh Belay, People, Signed and dated 2018
    Abekyelesh Belay, People, Signed and dated 2018
  • Abekyelesh Belay, The Anchor, March 20, 2016
    Abekyelesh Belay, The Anchor, March 20, 2016
  • Abekyelesh Belay, Untitled 3, January 15, 2016
    Abekyelesh Belay, Untitled 3, January 15, 2016
  • Abekyelesh Belay, Untitled 1, April 2, 2016
    Abekyelesh Belay, Untitled 1, April 2, 2016
  • Abekyelesh Belay, Journey, 2018
    Abekyelesh Belay, Journey, 2018
  • Abekyelesh Belay, Air, 2017
    Abekyelesh Belay, Air, 2017
  • Abekyelesh Belay, The Mourners, 2017
    Abekyelesh Belay, The Mourners, 2017
  • Abekyelesh Belay, The Patron, 2015
    Abekyelesh Belay, The Patron, 2015
  • Abekyelesh Belay, Untitled 5, 2015
    Abekyelesh Belay, Untitled 5, 2015
  • Abir Atallah, Untitled, 2008
    Abir Atallah, Untitled, 2008
  • Adam Sher, Untitled (Shapyra Borough, Tel-Aviv), 2005
    Adam Sher, Untitled (Shapyra Borough, Tel-Aviv), 2005
  • Adam Sher, Pig, 2005
    Adam Sher, Pig, 2005
  • Adi Dulza, Square, 2008
    Adi Dulza, Square, 2008
  • Adi Nes, Untitled (Ruth & Naomi), 2006
    Adi Nes, Untitled (Ruth & Naomi), 2006
  • Adi Nes, Untitled 2000 (Nimrod), 2000
    Adi Nes, Untitled 2000 (Nimrod), 2000
  • Adi Sened, By Hook Or By Crook, 2010
    Adi Sened, By Hook Or By Crook, 2010
  • Adi Sened, Kufsonim, 2010
    Adi Sened, Kufsonim, 2010
  • Aharon Messeg, Cat, 1960
    Aharon Messeg, Cat, 1960
  • Ahia Canna, Pending, 2014
    Ahia Canna, Pending, 2014
  • Ahmad Canaan, Wood Barrier, 2004
    Ahmad Canaan, Wood Barrier, 2004
  • Ahmad Canaan, Illegal Aliens, 2010
    Ahmad Canaan, Illegal Aliens, 2010
  • Ahmad Canaan, The refugee, 2010
    Ahmad Canaan, The refugee, 2010
  • Alexandra Zuckerman, Snake, 2007
    Alexandra Zuckerman, Snake, 2007
  • Alexandra Zuckerman, Rashumon, 2006
    Alexandra Zuckerman, Rashumon, 2006
  • Alexandra Zuckerman, Untitled, 2005
    Alexandra Zuckerman, Untitled, 2005
  • Alexandra Zuckerman, Klaus Kinski, 2006
    Alexandra Zuckerman, Klaus Kinski, 2006
  • Alexandra Zuckerman, Kushi, 2005
    Alexandra Zuckerman, Kushi, 2005
  • Alexandra Zuckerman, Double Portrait 2, 2009
    Alexandra Zuckerman, Double Portrait 2, 2009
  • Alexandra Zuckerman, Double Portrait 1, 2009
    Alexandra Zuckerman, Double Portrait 1, 2009
  • Ame72, Corporate Ladder, 2008
    Ame72, Corporate Ladder, 2008
  • Ame72, In living colour, 2008
    Ame72, In living colour, 2008
  • Ame72, Do not disturb, 2008
    Ame72, Do not disturb, 2008
  • Amir Fattal, 1943 - German Village, 2012
    Amir Fattal, 1943 - German Village, 2012
  • Amir Fattal, German Village, 2012
    Amir Fattal, German Village, 2012
  • Amir Fattal, The Touch of Your lens - 3 portraits of women shot by Hugo Jaeger, 2012
    Amir Fattal, The Touch of Your lens - 3 portraits of women shot by Hugo Jaeger, 2012
  • Amir Fattal, The exhibition that was / never was (Duchamp in Tel Aviv - 1942), 2012
    Amir Fattal, The exhibition that was / never was (Duchamp in Tel Aviv - 1942), 2012
  • Amir Fattal, Marleni, 2012
    Amir Fattal, Marleni, 2012
  • Amir Nave, Untitled, 2013
    Amir Nave, Untitled, 2013
  • Amir Nave, I Got Here As Fast As Could, 2013
    Amir Nave, I Got Here As Fast As Could, 2013
  • Amir Nave, Amor, 2013
    Amir Nave, Amor, 2013
  • Amir Nave, Waiting Angel, 2008
    Amir Nave, Waiting Angel, 2008
  • Amir Nave, The Prophecy Comes at Night, 2023
    Amir Nave, The Prophecy Comes at Night, 2023
  • Amir Nave, Untitled, 2015
    Amir Nave, Untitled, 2015
  • Amir Nave, Emil's White Karma, 2013
    Amir Nave, Emil's White Karma, 2013
  • Amir Nave, Untitled (Hide Run Hide), 2015
    Amir Nave, Untitled (Hide Run Hide), 2015
  • Amir Nave, Autobiography of a Fortnight, 2012
    Amir Nave, Autobiography of a Fortnight, 2012
  • Amir Nave, Whisky in the toilet
    Amir Nave, Whisky in the toilet
  • Amir Nave, The grasshopper's unfinished landscape, 2015
    Amir Nave, The grasshopper's unfinished landscape, 2015
  • Amir Nave, Red Head, 2013
    Amir Nave, Red Head, 2013
  • Amir Nave, Balancing Act, 2018
    Amir Nave, Balancing Act, 2018
  • Amir Nave, Untitled (One), 2014
    Amir Nave, Untitled (One), 2014
  • Amir Nave, Totems, 2012
    Amir Nave, Totems, 2012
  • Amir Nave, Fractal, 2014
    Amir Nave, Fractal, 2014
  • Amir Nave, Untitled (Red Hair), 2016
    Amir Nave, Untitled (Red Hair), 2016
  • Amir Nave, From a Distance It Looks Like Home, 2014
    Amir Nave, From a Distance It Looks Like Home, 2014
  • Amir Nave, Circus of Pain, 2013
    Amir Nave, Circus of Pain, 2013
  • Amir Nave, Circus of Pain II, 2018
    Amir Nave, Circus of Pain II, 2018
  • Amir Shefet, The Sunset no. 3, 2014
    Amir Shefet, The Sunset no. 3, 2014
  • Amir Shefet, The Opposition no.11, 2014
    Amir Shefet, The Opposition no.11, 2014
  • Amir Shefet, opposition (no 1), 2012-2013
    Amir Shefet, opposition (no 1), 2012-2013
  • Amir Shefet, opposition (no 3), 2012-2013
    Amir Shefet, opposition (no 3), 2012-2013
  • Amon Yariv, Barn Owl, 2011
    Amon Yariv, Barn Owl, 2011
  • Anan Tzuckerman, The Engler, 2007
    Anan Tzuckerman, The Engler, 2007
  • Anan Tzuckerman, The Exiles, 2006
    Anan Tzuckerman, The Exiles, 2006
  • Anan Tzuckerman, Jungle Cat, 2005
    Anan Tzuckerman, Jungle Cat, 2005
  • Anat Betzer, Untitled, 2003
    Anat Betzer, Untitled, 2003
  • Anat Canaani, Dance I, 2009
    Anat Canaani, Dance I, 2009
  • Anat Canaani, Dance II, 2009
    Anat Canaani, Dance II, 2009
  • Anat Canaani, Fawn, 2008
    Anat Canaani, Fawn, 2008
  • Anat Canaani, Mother and daughter, 2008
    Anat Canaani, Mother and daughter, 2008
  • Anat Canaani, Head, 2007
    Anat Canaani, Head, 2007
  • Andre Ethier, Untitled, 2008, 2008
    Andre Ethier, Untitled, 2008, 2008
  • Angelika Sher, AC DC, 2008
    Angelika Sher, AC DC, 2008
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