Founded in 2008 by Israeli art collector and advisor Serge Tiroche, the START Collection represents Israel’s first and most influential contemporary art incubator. Conceived as a platform to support emerging Israeli artists and curators, START serves as a dynamic bridge between artistic talent and the broader art ecosystem. Over the years, it has grown into what is widely recognized as the largest and most diverse private collection of contemporary Israeli art from the past decade.

START was born out of Tiroche’s desire to create an ecosystem of support—offering artists not just financial backing, but guidance, visibility, and opportunities to thrive. The initiative quickly distinguished itself for its progressive approach: collecting boldly, nurturing young voices, and curating with a long-term vision in mind.
  • Michal Hadar, Love Without Wings, 2009
    Michal Hadar, Love Without Wings, 2009
  • Michal Heimann, Yael Dayan, 1984
    Michal Heimann, Yael Dayan, 1984
  • Michal Heimann, Michal, 1985
    Michal Heimann, Michal, 1985
  • Michal Helfman, Untitled, 2010
    Michal Helfman, Untitled, 2010
  • Michal Rovner, One Person Game Against Nature I, #40, 1992-93
    Michal Rovner, One Person Game Against Nature I, #40, 1992-93
  • Michal Rovner, Outside #9, 1990
    Michal Rovner, Outside #9, 1990
  • Michal Rovner, One Person Game Against Nature 1 #5, 1992
    Michal Rovner, One Person Game Against Nature 1 #5, 1992
  • Michal Rovner, Media Metaphor
    Michal Rovner, Media Metaphor
  • Michal Rovner, Prey (Adama), 1999
    Michal Rovner, Prey (Adama), 1999
  • Michal Rovner, Untitled, 1989
    Michal Rovner, Untitled, 1989
  • Michal Shafnir, Untitled, 2010
    Michal Shafnir, Untitled, 2010
  • Michal Yaniv, My blue period, 2010
    Michal Yaniv, My blue period, 2010
  • Michal Yaniv, Trying new things, 2007
    Michal Yaniv, Trying new things, 2007
  • Michel Platnic, After “Three Studies for Portrait of John Edwards”, 2013
    Michel Platnic, After “Three Studies for Portrait of John Edwards”, 2013
  • Michel Platnic, After “Three Studies for Portrait of John Edwards”, 2013
    Michel Platnic, After “Three Studies for Portrait of John Edwards”, 2013
  • Michel Platnic, After “Study for human Body”, 2013
    Michel Platnic, After “Study for human Body”, 2013
  • Michel Platnic, After “Study for human Body”, 2013
    Michel Platnic, After “Study for human Body”, 2013
  • Michel Platnic, After “Reclining Figure”, 2013
    Michel Platnic, After “Reclining Figure”, 2013
  • Michel Platnic, After “Reclining Figure”, 2013
    Michel Platnic, After “Reclining Figure”, 2013
  • Michel Platnic, After “Study for human Body”, 2013
    Michel Platnic, After “Study for human Body”, 2013
  • Michel Platnic, After “Figure standing on a Washbasin”, 2013
    Michel Platnic, After “Figure standing on a Washbasin”, 2013
  • Michel Platnic, After “Figure standing on a Washbasin”, 2013
    Michel Platnic, After “Figure standing on a Washbasin”, 2013
  • Michel Platnic, After “Painting 1978”, 2013
    Michel Platnic, After “Painting 1978”, 2013
  • Michel Platnic, After “Painting 1978”, 2013
    Michel Platnic, After “Painting 1978”, 2013
  • Michel Platnic, Portrait of Tamar, 2012
    Michel Platnic, Portrait of Tamar, 2012
  • Michel Platnic, After Triptych 1983, 2014
    Michel Platnic, After Triptych 1983, 2014
  • Michel Platnic, After Three Studies for Portrait of Lucian Freud 1965, 2013
    Michel Platnic, After Three Studies for Portrait of Lucian Freud 1965, 2013
  • Michel Platnic, After “Study for Human Body”, 2013
    Michel Platnic, After “Study for Human Body”, 2013
  • Michel Platnic, After “Figure Standing on a Washbasin”, 2013
    Michel Platnic, After “Figure Standing on a Washbasin”, 2013
  • Michel Platnic, After “Painting 1978”, 2013
    Michel Platnic, After “Painting 1978”, 2013
  • Michel Platnic, After “Reclining Figure”, 2013
    Michel Platnic, After “Reclining Figure”, 2013
  • Michel Platnic, Self Portrait in a pool, 2009
    Michel Platnic, Self Portrait in a pool, 2009
  • Michel Platnic, Self Portrait in a Pool, 2009
    Michel Platnic, Self Portrait in a Pool, 2009
  • Michel Platnic, Charles II, 2011
    Michel Platnic, Charles II, 2011
  • Michel Platnic, Victoria, 2011
    Michel Platnic, Victoria, 2011
  • Michel Platnic, After Study for portrait II (After the Life Mask of William Blake), 2014
    Michel Platnic, After Study for portrait II (After the Life Mask of William Blake), 2014
  • Michel Platnic, After Three studies of Lucian Freud 1969, 2014
    Michel Platnic, After Three studies of Lucian Freud 1969, 2014
  • Michel Platnic, After Triptych 1983, 2014
    Michel Platnic, After Triptych 1983, 2014
  • Michel Platnic, After “Three Studies for Portrait of John Edwards”, 2013
    Michel Platnic, After “Three Studies for Portrait of John Edwards”, 2013
  • Michel Platnic, After Three Studies for Portrait of Lucian Freud 1965, 2013
    Michel Platnic, After Three Studies for Portrait of Lucian Freud 1965, 2013
  • Miki Kratsman, untitled [Orange]
    Miki Kratsman, untitled [Orange]
  • Miki Kratsman, untitled [Orange]
    Miki Kratsman, untitled [Orange]
  • Miki Kratsman, untitled [Light Blue]
    Miki Kratsman, untitled [Light Blue]
  • Miki Kratsman, untitled [green]
    Miki Kratsman, untitled [green]
  • Moris (Israel Moreno), Get it Until you Get Caught, 2016
    Moris (Israel Moreno), Get it Until you Get Caught, 2016
  • Moris (Israel Moreno), Nobody Wants to Know that is Chased by the Devil, 2016
    Moris (Israel Moreno), Nobody Wants to Know that is Chased by the Devil, 2016
  • Moris (Israel Moreno), The Mad Man Who Sees Knives in the Shadows, 2016
    Moris (Israel Moreno), The Mad Man Who Sees Knives in the Shadows, 2016
  • Moshe Dotan Yerushalmi, Yellow Composition
    Moshe Dotan Yerushalmi, Yellow Composition
  • Moshe Dotan Yerushalmi, Heads Off
    Moshe Dotan Yerushalmi, Heads Off
  • Moshe Dotan Yerushalmi, Boogie Man
    Moshe Dotan Yerushalmi, Boogie Man
  • Moshe Dotan Yerushalmi, Midnight Painting
    Moshe Dotan Yerushalmi, Midnight Painting
  • Moshe Dotan Yerushalmi, Horse
    Moshe Dotan Yerushalmi, Horse
  • Moshe Gat, The Fisherman, 1965, 1965
    Moshe Gat, The Fisherman, 1965, 1965
  • Moshe Gat, Fishermen in Jaffa
    Moshe Gat, Fishermen in Jaffa
  • Moshe Gershuni, Untitled, 1989
    Moshe Gershuni, Untitled, 1989
  • Moshe Givati, Untitled
    Moshe Givati, Untitled
  • Moshe Kupferman, Untitled, 1994
    Moshe Kupferman, Untitled, 1994
  • Moshe Kupferman, Untitled , 1971
    Moshe Kupferman, Untitled , 1971
  • Moti Mizrahi, Acrobat
    Moti Mizrahi, Acrobat
  • Mydad Eliyahu, Carrousel, 2010
    Mydad Eliyahu, Carrousel, 2010
  • Mydad Eliyahu, (Bed), from 'Primal Memories' series, 2009-2013
    Mydad Eliyahu, (Bed), from 'Primal Memories' series, 2009-2013
  • Nachum Gutman, Child story
    Nachum Gutman, Child story
  • Nadav Assor, Cut Stories, 2010
    Nadav Assor, Cut Stories, 2010
  • Nadav Assor, Strip 1 / North Spaulding Avenue, 2009
    Nadav Assor, Strip 1 / North Spaulding Avenue, 2009
  • Nadav Weissman, Boat on wave, 2013
    Nadav Weissman, Boat on wave, 2013
  • Nava Aizescu, Untitled, 2007
    Nava Aizescu, Untitled, 2007
  • Nava Aizescu, Untitled, 2006
    Nava Aizescu, Untitled, 2006
  • Nawal Naffaa, Lullaby, 2007
    Nawal Naffaa, Lullaby, 2007
  • Nelly Horowitz, The Rabbi's butterfly, 2006
    Nelly Horowitz, The Rabbi's butterfly, 2006
  • Netally Schlosser, Bye Bye Savta, 2006
    Netally Schlosser, Bye Bye Savta, 2006
  • Nevet Yitzhak, Where the Wild Things Are, 2014
    Nevet Yitzhak, Where the Wild Things Are, 2014
  • Nevet Yitzhak, Carpet, 2012
    Nevet Yitzhak, Carpet, 2012
  • Nevet Yitzhak, Star Quality, 2013
    Nevet Yitzhak, Star Quality, 2013
  • Nevet Yitzhak, Sun Before Sunset, 2013
    Nevet Yitzhak, Sun Before Sunset, 2013
  • Nevet Yitzhak, Ya Alby, 2013
    Nevet Yitzhak, Ya Alby, 2013
  • Nihad Dabit, Horse, 2010
    Nihad Dabit, Horse, 2010
  • Nihad Dabit, Untitled, 2012
    Nihad Dabit, Untitled, 2012
  • Noa Yekutieli, When There Is So Much To Hold On To, Everything Becomes So Sterile, 2010
    Noa Yekutieli, When There Is So Much To Hold On To, Everything Becomes So Sterile, 2010
  • Noa Yekutieli, You Promised, 2011
    Noa Yekutieli, You Promised, 2011
  • Noa Yekutieli, To Carry the missing moments of our history, 2013
    Noa Yekutieli, To Carry the missing moments of our history, 2013
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