Founded in 2008 by Israeli art collector and advisor Serge Tiroche, the START Collection represents Israel’s first and most influential contemporary art incubator. Conceived as a platform to support emerging Israeli artists and curators, START serves as a dynamic bridge between artistic talent and the broader art ecosystem. Over the years, it has grown into what is widely recognized as the largest and most diverse private collection of contemporary Israeli art from the past decade.

START was born out of Tiroche’s desire to create an ecosystem of support—offering artists not just financial backing, but guidance, visibility, and opportunities to thrive. The initiative quickly distinguished itself for its progressive approach: collecting boldly, nurturing young voices, and curating with a long-term vision in mind.
  • Giora Jirafi, Untitled, 2009
    Giora Jirafi, Untitled, 2009
  • Guy Yechiely, The Twentieth night: Nur El-Din and Shams El-Din, 2011
    Guy Yechiely, The Twentieth night: Nur El-Din and Shams El-Din, 2011
  • Guy Zagursky, Untitled (Sky), 2008
    Guy Zagursky, Untitled (Sky), 2008
  • Guy Zagursky, Police Basesball Bat, 2006
    Guy Zagursky, Police Basesball Bat, 2006
  • Hadar Bracha, Untitled, 2009
    Hadar Bracha, Untitled, 2009
  • Hadar Pery, Untitled, 2014
    Hadar Pery, Untitled, 2014
  • Hadar Pery, Untitled (fungi field), 2015
    Hadar Pery, Untitled (fungi field), 2015
  • Hadar Pery, Untitled (Red on sandpaper), 2015
    Hadar Pery, Untitled (Red on sandpaper), 2015
  • Hadas Mualem, Alex, 2011
    Hadas Mualem, Alex, 2011
  • Hader Wishach, Untitled, 2010
    Hader Wishach, Untitled, 2010
  • Hader Wishach, Walking in the field, 2011
    Hader Wishach, Walking in the field, 2011
  • Hader Wishach, Untitled, 2011
    Hader Wishach, Untitled, 2011
  • Hader Wishach, Untitled, 2010
    Hader Wishach, Untitled, 2010
  • Hader Wishach, Dress Sewing, 2006
    Hader Wishach, Dress Sewing, 2006
  • Hader Wishach, Yasin, 2011
    Hader Wishach, Yasin, 2011
  • Hader Wishach, Grandfather, 2011
    Hader Wishach, Grandfather, 2011
  • Hader Wishach, Rasha, 2011
    Hader Wishach, Rasha, 2011
  • Hai Daniella, Ishmael, 2015
    Hai Daniella, Ishmael, 2015
  • Hanita Ilan, Untitled, 2013
    Hanita Ilan, Untitled, 2013
  • Hanita Ilan, Diamond Hut, 2012
    Hanita Ilan, Diamond Hut, 2012
  • Hanita Ilan, Vertigo, 2011
    Hanita Ilan, Vertigo, 2011
  • Hanita Ilan, Emission 2, 2011
    Hanita Ilan, Emission 2, 2011
  • Hanita Ilan, Snow Villa, 2010
    Hanita Ilan, Snow Villa, 2010
  • Haran Mendel, Hybrid, 2010
    Haran Mendel, Hybrid, 2010
  • Haran Mendel, Corridor, 2010
    Haran Mendel, Corridor, 2010
  • Haran Mendel, Elephant Man, 2010
    Haran Mendel, Elephant Man, 2010
  • Haran Mendel, Untitled, 2010
    Haran Mendel, Untitled, 2010
  • Haran Mendel, Ten Pairs, 2010
    Haran Mendel, Ten Pairs, 2010
  • Haran Mendel, Paris, 2010
    Haran Mendel, Paris, 2010
  • Haran Mendel, Waving Goodbye, 2011
    Haran Mendel, Waving Goodbye, 2011
  • Haran Mendel, Picnic, 2010
    Haran Mendel, Picnic, 2010
  • Hillel Roman, Untitled, 2009
    Hillel Roman, Untitled, 2009
  • Hillel Roman, Untitled, 2009
    Hillel Roman, Untitled, 2009
  • Iddo Markus, Ballet dancer, 2007
    Iddo Markus, Ballet dancer, 2007
  • Iddo Markus, Sunflower, 2006
    Iddo Markus, Sunflower, 2006
  • Iddo Markus, Feet, 2006
    Iddo Markus, Feet, 2006
  • Ido Michaeli, Stamps, 2005
    Ido Michaeli, Stamps, 2005
  • Ido Michaeli, Yellow Star Raptor Squadron, 2008
    Ido Michaeli, Yellow Star Raptor Squadron, 2008
  • Ido Michaeli, Hoopoe Squadron, 2008
    Ido Michaeli, Hoopoe Squadron, 2008
  • Ido Michaeli, Second Martin Squadron, 2008
    Ido Michaeli, Second Martin Squadron, 2008
  • Ilan Segev, Stairway, 2009
    Ilan Segev, Stairway, 2009
  • Ilan Segev, Israel Valley, 2009
    Ilan Segev, Israel Valley, 2009
  • Ilan Segev, The Arena, 2009
    Ilan Segev, The Arena, 2009
  • Ilan Segev, Metamorphosis, 2009
    Ilan Segev, Metamorphosis, 2009
  • Ilan Segev, Lion, 2008
    Ilan Segev, Lion, 2008
  • Ilan Yona, A Duel at Bikaat Ono, 2008
    Ilan Yona, A Duel at Bikaat Ono, 2008
  • Ilan Yona, Fairyhead, 2008
    Ilan Yona, Fairyhead, 2008
  • Ilan Yona, Fairyhead "Fairydust", 2009
    Ilan Yona, Fairyhead "Fairydust", 2009
  • Ilana Goor, 4 Birds
    Ilana Goor, 4 Birds
  • Ilya Medvedev, The Virgin and the Child, 2009
    Ilya Medvedev, The Virgin and the Child, 2009
  • Ilya Medvedev, Cold World, 2010
    Ilya Medvedev, Cold World, 2010
  • Ilya Medvedev, Children's Court Yard, 2010
    Ilya Medvedev, Children's Court Yard, 2010
  • Ilya Medvedev, No Name, 2009
    Ilya Medvedev, No Name, 2009
  • Itay Shmueli, Kitchen With Still Life, 2010
    Itay Shmueli, Kitchen With Still Life, 2010
  • Itay Shmueli, Untitled, 2010
    Itay Shmueli, Untitled, 2010
  • Jacob Gildor, Oval Composition
    Jacob Gildor, Oval Composition
  • Jacob Gildor, Portrait
    Jacob Gildor, Portrait
  • Jan Rauchwerger, Female Figure #1, 1992
    Jan Rauchwerger, Female Figure #1, 1992
  • Jan Tichy, Untitled, 2012
    Jan Tichy, Untitled, 2012
  • Jonathan Goldman, Evolution, 2016
    Jonathan Goldman, Evolution, 2016
  • Jonathan Goldman, Working with sound #3, 2014
    Jonathan Goldman, Working with sound #3, 2014
  • Jonathan Goldman, The west border maps #6, 2015
    Jonathan Goldman, The west border maps #6, 2015
  • Jonathan Goldman, The west border maps #1, 2015
    Jonathan Goldman, The west border maps #1, 2015
  • Jonathan Goldman, The West Border Maps #2, 2015
    Jonathan Goldman, The West Border Maps #2, 2015
  • Jonathan Goldman, Floating mountain 5, 2014
    Jonathan Goldman, Floating mountain 5, 2014
  • Jonathan Goldman, I can hear you 1,2,3, 2012
    Jonathan Goldman, I can hear you 1,2,3, 2012
  • Jonathan Goldman, The West border, 2015
    Jonathan Goldman, The West border, 2015
  • Jonathan Goldman, Sound ocean wood, 2014
    Jonathan Goldman, Sound ocean wood, 2014
  • Jonathan Goldman, The west border raft model #1, 2015
    Jonathan Goldman, The west border raft model #1, 2015
  • Joseph Zaritsky
    Joseph Zaritsky
  • Jossef Krispel, Untitled # 9, 2007
    Jossef Krispel, Untitled # 9, 2007
  • Jossef Krispel, Untitled No. 4, 2007
    Jossef Krispel, Untitled No. 4, 2007
  • Jossef Krispel, 2 Elvis (Red), 2007
    Jossef Krispel, 2 Elvis (Red), 2007
  • Jossef Krispel, Girl, 2006
    Jossef Krispel, Girl, 2006
  • Joy Van Erven, Jaffa, 2009
    Joy Van Erven, Jaffa, 2009
  • Julie Filipenko, The three fates, 2009
    Julie Filipenko, The three fates, 2009
  • Julie Filipenko, Tree of life, 2009
    Julie Filipenko, Tree of life, 2009
  • Junktion, paper gas tank (small series), 2010
    Junktion, paper gas tank (small series), 2010
  • Karim Abu Shakra, Untitled, 2011
    Karim Abu Shakra, Untitled, 2011
  • Karim Abu Shakra, Childhood Memories #8, 2010
    Karim Abu Shakra, Childhood Memories #8, 2010
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