Founded in 2008 by Israeli art collector and advisor Serge Tiroche, the START Collection represents Israel’s first and most influential contemporary art incubator. Conceived as a platform to support emerging Israeli artists and curators, START serves as a dynamic bridge between artistic talent and the broader art ecosystem. Over the years, it has grown into what is widely recognized as the largest and most diverse private collection of contemporary Israeli art from the past decade.

START was born out of Tiroche’s desire to create an ecosystem of support—offering artists not just financial backing, but guidance, visibility, and opportunities to thrive. The initiative quickly distinguished itself for its progressive approach: collecting boldly, nurturing young voices, and curating with a long-term vision in mind.
  • Karim Abu Shakra, Shoes, 2010
    Karim Abu Shakra, Shoes, 2010
  • Karim Abu Shakra, Childhood Memories #9, 2010
    Karim Abu Shakra, Childhood Memories #9, 2010
  • Karim Abu Shakra, Untitled, 2010
    Karim Abu Shakra, Untitled, 2010
  • Karim Abu Shakra, A shoe and a daffodil, 2009
    Karim Abu Shakra, A shoe and a daffodil, 2009
  • Karim Abu Shakra, Birds in a Landscape, 2011
    Karim Abu Shakra, Birds in a Landscape, 2011
  • Kelly Dabbah, «Rainbow Chair», 2024
    Kelly Dabbah, «Rainbow Chair», 2024
  • Kelly Dabbah, Heaven Sofa, 2024
    Kelly Dabbah, Heaven Sofa, 2024
  • Kelly Dabbah, Willow Chair, 2024
    Kelly Dabbah, Willow Chair, 2024
  • Kelly Dabbah, Willow Chair 2, 2024
    Kelly Dabbah, Willow Chair 2, 2024
  • Klone, Dual Identity, 2009
    Klone, Dual Identity, 2009
  • Klone, Old neighbours, 2008
    Klone, Old neighbours, 2008
  • Klone, Childhood memories, 2008
    Klone, Childhood memories, 2008
  • Klone, Childhood memories, 2008
    Klone, Childhood memories, 2008
  • Klone, Childhood memories, 2008
    Klone, Childhood memories, 2008
  • Klone, Keep On Dreaming, 2011
    Klone, Keep On Dreaming, 2011
  • Klone, Under water king (that liked sea horses), 2009
    Klone, Under water king (that liked sea horses), 2009
  • Klone, Your Art Sucks, 2010
    Klone, Your Art Sucks, 2010
  • Klone, Home Is Diamonds, 2010
    Klone, Home Is Diamonds, 2010
  • Klone, Untitled Ink Stain, 2010
    Klone, Untitled Ink Stain, 2010
  • Klone, Untitled Ink Stain, 2010
    Klone, Untitled Ink Stain, 2010
  • Klone, Untitled Chinese Man #1, 2010
    Klone, Untitled Chinese Man #1, 2010
  • Klone, Basic Communication(1+1=1), 2013
    Klone, Basic Communication(1+1=1), 2013
  • Klone, Basic Communication (Evolution of the Night), 2013
    Klone, Basic Communication (Evolution of the Night), 2013
  • Klone, People's Militia, 2013
    Klone, People's Militia, 2013
  • Klone, Shadows of the Sun, 2013
    Klone, Shadows of the Sun, 2013
  • Klone, Sometimes You Are The Arrow, 2013
    Klone, Sometimes You Are The Arrow, 2013
  • Klone, Sometimes You Are The Bow, 2013
    Klone, Sometimes You Are The Bow, 2013
  • Klone, Basic Communication (Taking Apart Until No More), 2013
    Klone, Basic Communication (Taking Apart Until No More), 2013
  • Know Hope, Untitled, 2016
    Know Hope, Untitled, 2016
  • Know Hope, Bound by The Ties, 2011
    Know Hope, Bound by The Ties, 2011
  • Know Hope, bound by the ties, 2011
    Know Hope, bound by the ties, 2011
  • Know Hope, Hindsight and Their Hauntings (Container #1), 2010
    Know Hope, Hindsight and Their Hauntings (Container #1), 2010
  • Know Hope, The born again bird watcher, 2008
    Know Hope, The born again bird watcher, 2008
  • Know Hope, Protecting ourselves from the times with the times, 2009
    Know Hope, Protecting ourselves from the times with the times, 2009
  • Know Hope, The Abundance of Time, 2009
    Know Hope, The Abundance of Time, 2009
  • Know Hope, A common moment, 2008
    Know Hope, A common moment, 2008
  • Know Hope, Emputation story, 2009
    Know Hope, Emputation story, 2009
  • Know Hope, Bound by the Ties 30 - Dyptich, 2011
    Know Hope, Bound by the Ties 30 - Dyptich, 2011
  • Know Hope, Bound by the Ties 1, 2011
    Know Hope, Bound by the Ties 1, 2011
  • Know Hope, Bound by the Ties 40, 2011
    Know Hope, Bound by the Ties 40, 2011
  • Know Hope, Bound by the Ties 44, 2011
    Know Hope, Bound by the Ties 44, 2011
  • Know Hope, At the Mercy of Our Collective Missings, 2013
    Know Hope, At the Mercy of Our Collective Missings, 2013
  • Know Hope, Flags as Borders as Scars, 2012
    Know Hope, Flags as Borders as Scars, 2012
  • Know Hope, Stockpiled (Humbled Limbs/Where We Found Ourselves), 2011
    Know Hope, Stockpiled (Humbled Limbs/Where We Found Ourselves), 2011
  • Kobi Assaf, The Spell, 2011
    Kobi Assaf, The Spell, 2011
  • Kobi Assaf, Portrait, 2011
    Kobi Assaf, Portrait, 2011
  • Kobi Assaf, X ray Vision, 2011
    Kobi Assaf, X ray Vision, 2011
  • Kobi Assaf, Portrait, 2010
    Kobi Assaf, Portrait, 2010
  • Kobi Assaf, Interior, 2010
    Kobi Assaf, Interior, 2010
  • Kobi Assaf, Untitled, 2010
    Kobi Assaf, Untitled, 2010
  • Kobi Assaf, Love like ours should never die, 2009
    Kobi Assaf, Love like ours should never die, 2009
  • Kobi Assaf, Swan, 2009
    Kobi Assaf, Swan, 2009
  • Kobi Assaf, Glowing Still Life, 2009
    Kobi Assaf, Glowing Still Life, 2009
  • Kobi Assaf, After Party, 2009
    Kobi Assaf, After Party, 2009
  • Kobi Assaf, Ghost, 2007
    Kobi Assaf, Ghost, 2007
  • Kobi Assaf, Nude, 2011
    Kobi Assaf, Nude, 2011
  • Kobi Assaf, Angel, 2010
    Kobi Assaf, Angel, 2010
  • Kobi Assaf, Opera, 2010
    Kobi Assaf, Opera, 2010
  • Kobi Assaf, Girl on Horse, 2011
    Kobi Assaf, Girl on Horse, 2011
  • Kobi Assaf, TV Snap, 2010
    Kobi Assaf, TV Snap, 2010
  • Kobi Assaf, Untitled, 2010
    Kobi Assaf, Untitled, 2010
  • Kobi Assaf, Untitled, 2009
    Kobi Assaf, Untitled, 2009
  • Kobi Assaf, Untitled, 2009
    Kobi Assaf, Untitled, 2009
  • Kobi Assaf, Untitled, 2011
    Kobi Assaf, Untitled, 2011
  • Kobi Assaf, Untitled, 2009
    Kobi Assaf, Untitled, 2009
  • Lavi Lital, Untitled, 2012
    Lavi Lital, Untitled, 2012
  • Lea Nikel, Untitled, Circa 1958
    Lea Nikel, Untitled, Circa 1958
  • Lea Nikel, Untitled, Circa 1955
    Lea Nikel, Untitled, Circa 1955
  • Lea Nikel, Untitled, 1956
    Lea Nikel, Untitled, 1956
  • Liad Nuri, Flash memory from out there, 2010
    Liad Nuri, Flash memory from out there, 2010
  • Liad Nuri, Untitled, 2010
    Liad Nuri, Untitled, 2010
  • Liad Nuri, Untitled, 2008
    Liad Nuri, Untitled, 2008
  • Liad Nuri, Untitled, 2008
    Liad Nuri, Untitled, 2008
  • Liad Nuri, Composition on glass, 2010
    Liad Nuri, Composition on glass, 2010
  • Liad Nuri, Untitled - Dyptich, 2010
    Liad Nuri, Untitled - Dyptich, 2010
  • Liad Nuri, Abstract turquoise #1 (dyptich), 2010
    Liad Nuri, Abstract turquoise #1 (dyptich), 2010
  • Liad Nuri, Untitled, 2009
    Liad Nuri, Untitled, 2009
  • Liad Nuri, Ikarus, 2010
    Liad Nuri, Ikarus, 2010
  • Liad Nuri, Nevo, 2009
    Liad Nuri, Nevo, 2009
  • Liad Nuri, Bat-Kol, 2009
    Liad Nuri, Bat-Kol, 2009
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