Founded in 2008 by Israeli art collector and advisor Serge Tiroche, the START Collection represents Israel’s first and most influential contemporary art incubator. Conceived as a platform to support emerging Israeli artists and curators, START serves as a dynamic bridge between artistic talent and the broader art ecosystem. Over the years, it has grown into what is widely recognized as the largest and most diverse private collection of contemporary Israeli art from the past decade.

START was born out of Tiroche’s desire to create an ecosystem of support—offering artists not just financial backing, but guidance, visibility, and opportunities to thrive. The initiative quickly distinguished itself for its progressive approach: collecting boldly, nurturing young voices, and curating with a long-term vision in mind.
  • Sharon Glazberg, Breast Creature, 2011
    Sharon Glazberg, Breast Creature, 2011
  • Sharon Glazberg, Plastecine Creature, 2010
    Sharon Glazberg, Plastecine Creature, 2010
  • Sharon Glazberg, Between a horse and a cat, 2010
    Sharon Glazberg, Between a horse and a cat, 2010
  • Sharon Yaari, Hammock, 2001
    Sharon Yaari, Hammock, 2001
  • Sharon Yaari, Halouzim
    Sharon Yaari, Halouzim
  • Shay Id Alony, Fragile, 2010
    Shay Id Alony, Fragile, 2010
  • Shay Id Alony, Section 13, 2009
    Shay Id Alony, Section 13, 2009
  • Shay Id Alony, Section 11, 2009
    Shay Id Alony, Section 11, 2009
  • Shay Id Alony, Section 14, 2009
    Shay Id Alony, Section 14, 2009
  • Shay Id Alony, Section 6, 2008
    Shay Id Alony, Section 6, 2008
  • Shay Id Alony, Giant
    Shay Id Alony, Giant
  • Shira Sagol, Daniel (Yue Minjun), 2008
    Shira Sagol, Daniel (Yue Minjun), 2008
  • Shira Sagol, Daniel Kitty, 2007
    Shira Sagol, Daniel Kitty, 2007
  • Shlomo Zafrir, Nude
    Shlomo Zafrir, Nude
  • Shlomo Zafrir, Couple
    Shlomo Zafrir, Couple
  • Shlomo Zafrir, Cat, 1958
    Shlomo Zafrir, Cat, 1958
  • Sigalit Landau, Sand and Salt (Docked Ship), 2015
    Sigalit Landau, Sand and Salt (Docked Ship), 2015
  • Sigalit Landau, Knives of Azkelon, 2014
    Sigalit Landau, Knives of Azkelon, 2014
  • Sigalit Landau, Rake, 2002
    Sigalit Landau, Rake, 2002
  • Tal Eshed, Unity, 2009
    Tal Eshed, Unity, 2009
  • Tal Eshed, Spiral, 2009
    Tal Eshed, Spiral, 2009
  • Tal Eshed, In Motion, 2009
    Tal Eshed, In Motion, 2009
  • Tal Eshed, Mobile Dojo, 2010
    Tal Eshed, Mobile Dojo, 2010
  • Tal Eshed, The Others, 2011
    Tal Eshed, The Others, 2011
  • Tal Frank, Jeff's Balls, 2010
    Tal Frank, Jeff's Balls, 2010
  • Tal Frank, Bag with AC, 2010
    Tal Frank, Bag with AC, 2010
  • Tal Golani, Goat, 2013
    Tal Golani, Goat, 2013
  • Tamar Ben Simon, Untitled, 2011
    Tamar Ben Simon, Untitled, 2011
  • Tamar Ben Simon, Untitled, 2010
    Tamar Ben Simon, Untitled, 2010
  • Tamar Hirschfeld, Schwartze the Pianist, 2013
    Tamar Hirschfeld, Schwartze the Pianist, 2013
  • Tamar Hirschfeld, Schwartze in Trumpeldor Cemetery, 2013
    Tamar Hirschfeld, Schwartze in Trumpeldor Cemetery, 2013
  • Tamar Hirschfeld, Schwartze Skiing in Austria, 2013
    Tamar Hirschfeld, Schwartze Skiing in Austria, 2013
  • Tamar Roded, Choreography of Catastrophe, 2011
    Tamar Roded, Choreography of Catastrophe, 2011
  • Tamar Roded, The stain Machine (Dyptich), 2011
    Tamar Roded, The stain Machine (Dyptich), 2011
  • Tamar Roded, Untitled, 2010
    Tamar Roded, Untitled, 2010
  • Tamar Roded, Untitled, 2010
    Tamar Roded, Untitled, 2010
  • Tamar Roded, Untitled, 2010
    Tamar Roded, Untitled, 2010
  • Tamar Roded, Untitled, 2009
    Tamar Roded, Untitled, 2009
  • Tamar Roded, Untitled, 2009
    Tamar Roded, Untitled, 2009
  • Tamar Roded, Untitled, 2009
    Tamar Roded, Untitled, 2009
  • Tamar Roded, Untitled, 2009
    Tamar Roded, Untitled, 2009
  • Tamar Shachar, Mogli Peter & Wolf, 2013
    Tamar Shachar, Mogli Peter & Wolf, 2013
  • Tamir Lichtenberg, The Magician, 2011
    Tamir Lichtenberg, The Magician, 2011
  • Tamir Lichtenberg, As Time Goes By, 2011
    Tamir Lichtenberg, As Time Goes By, 2011
  • Tamir Lichtenberg, Rans In The Family, 2011
    Tamir Lichtenberg, Rans In The Family, 2011
  • Tamir Lichtenberg, Adar A, 2013-2014
    Tamir Lichtenberg, Adar A, 2013-2014
  • Tamir Lichtenberg, Touchdown, 2011
    Tamir Lichtenberg, Touchdown, 2011
  • Tamir Lichtenberg, Born to Be Free, 2012
    Tamir Lichtenberg, Born to Be Free, 2012
  • Tamir Lichtenberg, Wall Support for the Weary Spectato, 2011
    Tamir Lichtenberg, Wall Support for the Weary Spectato, 2011
  • Tom Tomer Goldberg, Manatee, 2010
    Tom Tomer Goldberg, Manatee, 2010
  • Tom Tomer Goldberg, Omri, 2006
    Tom Tomer Goldberg, Omri, 2006
  • Tom Tomer Goldberg, Billy, Self-portrait as a Werewolf, 2005
    Tom Tomer Goldberg, Billy, Self-portrait as a Werewolf, 2005
  • Tom Tomer Goldberg, Crystal Team, 2006
    Tom Tomer Goldberg, Crystal Team, 2006
  • Tom Tomer Goldberg, Boxer, 2008
    Tom Tomer Goldberg, Boxer, 2008
  • Tom Tomer Goldberg, Macao, 2009
    Tom Tomer Goldberg, Macao, 2009
  • Tom Tomer Goldberg, Healing Circle, 2005
    Tom Tomer Goldberg, Healing Circle, 2005
  • Tom Tomer Goldberg, Shark Woman, 2007
    Tom Tomer Goldberg, Shark Woman, 2007
  • Tsibi Geva, Macrame, 1988
    Tsibi Geva, Macrame, 1988
  • Tsuki Garbian, Double Mars, 2012
    Tsuki Garbian, Double Mars, 2012
  • Tsuki Garbian, Tikva, 2011
    Tsuki Garbian, Tikva, 2011
  • Tsuki Garbian, Self Portrait, 2012
    Tsuki Garbian, Self Portrait, 2012
  • Tsuki Garbian, Self Portrait, 2012
    Tsuki Garbian, Self Portrait, 2012
  • Tsuki Garbian, Self Portrait - Goya, 2012
    Tsuki Garbian, Self Portrait - Goya, 2012
  • Tsuki Garbian, Self Portrait, 2012
    Tsuki Garbian, Self Portrait, 2012
  • Tsuki Garbian, Self Portrait, 2011
    Tsuki Garbian, Self Portrait, 2011
  • Tsuki Garbian, Self Portrait, 2011
    Tsuki Garbian, Self Portrait, 2011
  • Tzion Abraham Hazan, Red Sequence, 2014
    Tzion Abraham Hazan, Red Sequence, 2014
  • Tzion Abraham Hazan, Salit, 2012
    Tzion Abraham Hazan, Salit, 2012
  • Tzion Abraham Hazan, On your mark, 2013
    Tzion Abraham Hazan, On your mark, 2013
  • Unknown, Oval Dining Table and 7 Retro Italian Wood and Cane Folding Chairs (attributed to Aldo Jacober) + part of eight chair, circa 1960
    Unknown, Oval Dining Table and 7 Retro Italian Wood and Cane Folding Chairs (attributed to Aldo Jacober) + part of eight chair, circa 1960
  • Unknown, Shelf Life, 2010
    Unknown, Shelf Life, 2010
  • Uri Kloss, Fixin 1, 2021
    Uri Kloss, Fixin 1, 2021
  • Uri Lifshitz, Schizophrenia, 1967
    Uri Lifshitz, Schizophrenia, 1967
  • Uri Lifshitz, Schizophrenia, 1967
    Uri Lifshitz, Schizophrenia, 1967
  • Uri Lifshitz, Schizophrenia, 1967
    Uri Lifshitz, Schizophrenia, 1967
  • Uri Lifshitz, Georgia, 2008
    Uri Lifshitz, Georgia, 2008
  • Uri Lifshitz, The Anarchist, 2008
    Uri Lifshitz, The Anarchist, 2008
  • Uri Lifshitz, The Anarchist 2, 2008
    Uri Lifshitz, The Anarchist 2, 2008
  • Uri Lifshitz, Descent From..., 2007
    Uri Lifshitz, Descent From..., 2007
  • Uri Lifshitz, Stone Throwers, 2004
    Uri Lifshitz, Stone Throwers, 2004
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