Founded in 2008 by Israeli art collector and advisor Serge Tiroche, the START Collection represents Israel’s first and most influential contemporary art incubator. Conceived as a platform to support emerging Israeli artists and curators, START serves as a dynamic bridge between artistic talent and the broader art ecosystem. Over the years, it has grown into what is widely recognized as the largest and most diverse private collection of contemporary Israeli art from the past decade.

START was born out of Tiroche’s desire to create an ecosystem of support—offering artists not just financial backing, but guidance, visibility, and opportunities to thrive. The initiative quickly distinguished itself for its progressive approach: collecting boldly, nurturing young voices, and curating with a long-term vision in mind.
  • Reouth Keren, I Thought So, 2009
    Reouth Keren, I Thought So, 2009
  • Reut Ferster, Untitled, 1997
    Reut Ferster, Untitled, 1997
  • Reuven Rubin, Family of safed, 1956
    Reuven Rubin, Family of safed, 1956
  • Reuven Rubin, The Prophet, 1919
    Reuven Rubin, The Prophet, 1919
  • Rimma Arslanov, Untitled, 2012
    Rimma Arslanov, Untitled, 2012
  • Roey Victoria Heifetz, Untitled, 2010
    Roey Victoria Heifetz, Untitled, 2010
  • Roey Victoria Heifetz, On Her Knees, 2014
    Roey Victoria Heifetz, On Her Knees, 2014
  • Roey Victoria Heifetz, Foppish, 2009
    Roey Victoria Heifetz, Foppish, 2009
  • Roey Victoria Heifetz, The Teacher's Nap, 2011
    Roey Victoria Heifetz, The Teacher's Nap, 2011
  • Roey Victoria Heifetz, Untitled, 2011
    Roey Victoria Heifetz, Untitled, 2011
  • Ron Amir, Rawar, Amin, Mhamad, Fawaz and Omar, 2010
    Ron Amir, Rawar, Amin, Mhamad, Fawaz and Omar, 2010
  • Ron Amir, Adib, 2006
    Ron Amir, Adib, 2006
  • Ron Amir, Family on the beach, 2002
    Ron Amir, Family on the beach, 2002
  • Ron Amir, At Khalil's, 2006
    Ron Amir, At Khalil's, 2006
  • Ron Amir, Malek, 2004
    Ron Amir, Malek, 2004
  • Ron Amir, Id el fiter, 2005
    Ron Amir, Id el fiter, 2005
  • Ron Amir, On the shore of the Sea of Galilee, 2008
    Ron Amir, On the shore of the Sea of Galilee, 2008
  • Rona Stern, Untitled, 2010
    Rona Stern, Untitled, 2010
  • Rona Stern, War is Peace, 2010
    Rona Stern, War is Peace, 2010
  • Rona Stern, Zeppelin, 2011
    Rona Stern, Zeppelin, 2011
  • Roy Mordechay, Limo, 2008
    Roy Mordechay, Limo, 2008
  • Roy Mordechay, M1 (Middle-East Muscles), 2008
    Roy Mordechay, M1 (Middle-East Muscles), 2008
  • Rubin Gideon & Ka Tung Silia, Lounge Lover
    Rubin Gideon & Ka Tung Silia, Lounge Lover
  • Rubin Pantofaru, Pink Lemon, 2023
    Rubin Pantofaru, Pink Lemon, 2023
  • Rubin Pantofaru, Strawberry, 2023
    Rubin Pantofaru, Strawberry, 2023
  • Sally Macklef-Meshel, Shai, 2008
    Sally Macklef-Meshel, Shai, 2008
  • Sally Macklef-Meshel, Hasidic circle, 2008
    Sally Macklef-Meshel, Hasidic circle, 2008
  • Sally Macklef-Meshel, Eliezer, 2007
    Sally Macklef-Meshel, Eliezer, 2007
  • Sally Macklef-Meshel, Hasidic dance, 2007
    Sally Macklef-Meshel, Hasidic dance, 2007
  • Sally Macklef-Meshel, Sabba Israel, 2007
    Sally Macklef-Meshel, Sabba Israel, 2007
  • Sally Macklef-Meshel, Hasidic jump, 2007
    Sally Macklef-Meshel, Hasidic jump, 2007
  • Sara Laviashvili, 104, 2011
    Sara Laviashvili, 104, 2011
  • Shahar Golan-Sarig, Fake Taxi Love, 2013
    Shahar Golan-Sarig, Fake Taxi Love, 2013
  • Shahar Golan-Sarig, Scrutiny, 2013
    Shahar Golan-Sarig, Scrutiny, 2013
  • Shahar Golan-Sarig, Explicit Metal Video, 2013
    Shahar Golan-Sarig, Explicit Metal Video, 2013
  • Shahar Yahalom, The Tail, 2008
    Shahar Yahalom, The Tail, 2008
  • Sharon Bareket, Untitled
    Sharon Bareket, Untitled
  • Sharon Glazberg, Map, 2010
    Sharon Glazberg, Map, 2010
  • Sharon Glazberg, Air, 2010
    Sharon Glazberg, Air, 2010
  • Sharon Glazberg, Earth, 2010
    Sharon Glazberg, Earth, 2010
  • Sharon Glazberg, Hybrid #2, 2007
    Sharon Glazberg, Hybrid #2, 2007
  • Sharon Glazberg, Six Continents, 2010
    Sharon Glazberg, Six Continents, 2010
  • Sharon Glazberg, Caesarea, 2010
    Sharon Glazberg, Caesarea, 2010
  • Sharon Glazberg, Tel Baruch, 2007
    Sharon Glazberg, Tel Baruch, 2007
  • Sharon Glazberg, Creature in Umbrella Holder, 2011
    Sharon Glazberg, Creature in Umbrella Holder, 2011
  • Sharon Glazberg, Gabi, 2011
    Sharon Glazberg, Gabi, 2011
  • Sharon Glazberg, Creature In Two Directions, 2011
    Sharon Glazberg, Creature In Two Directions, 2011
  • Sharon Glazberg, Breast Creature, 2011
    Sharon Glazberg, Breast Creature, 2011
  • Sharon Glazberg, Plastecine Creature, 2010
    Sharon Glazberg, Plastecine Creature, 2010
  • Sharon Yaari, Hammock, 2001
    Sharon Yaari, Hammock, 2001
  • Shay Id Alony, Section 13, 2009
    Shay Id Alony, Section 13, 2009
  • Shay Id Alony, Section 11, 2009
    Shay Id Alony, Section 11, 2009
  • Shay Id Alony, Section 14, 2009
    Shay Id Alony, Section 14, 2009
  • Shay Id Alony, Section 6, 2008
    Shay Id Alony, Section 6, 2008
  • Shay Id Alony, Giant
    Shay Id Alony, Giant
  • Shira Sagol, Daniel (Yue Minjun), 2008
    Shira Sagol, Daniel (Yue Minjun), 2008
  • Shira Sagol, Daniel Kitty, 2007
    Shira Sagol, Daniel Kitty, 2007
  • Shlomo Zafrir, Nude
    Shlomo Zafrir, Nude
  • Shlomo Zafrir, Couple
    Shlomo Zafrir, Couple
  • Sigalit Landau, Sand and Salt (Docked Ship), 2015
    Sigalit Landau, Sand and Salt (Docked Ship), 2015
  • Sigalit Landau, Knives of Azkelon, 2014
    Sigalit Landau, Knives of Azkelon, 2014
  • Sigalit Landau, Rake, 2002
    Sigalit Landau, Rake, 2002
  • Tal Eshed, Unity, 2009
    Tal Eshed, Unity, 2009
  • Tal Eshed, Spiral, 2009
    Tal Eshed, Spiral, 2009
  • Tal Eshed, In Motion, 2009
    Tal Eshed, In Motion, 2009
  • Tal Eshed, Mobile Dojo, 2010
    Tal Eshed, Mobile Dojo, 2010
  • Tal Eshed, The Others, 2011
    Tal Eshed, The Others, 2011
  • Tal Frank, Jeff's Balls, 2010
    Tal Frank, Jeff's Balls, 2010
  • Tal Frank, Bag with AC, 2010
    Tal Frank, Bag with AC, 2010
  • Tal Golani, Goat, 2013
    Tal Golani, Goat, 2013
  • Tamar Ben Simon, Untitled, 2011
    Tamar Ben Simon, Untitled, 2011
  • Tamar Ben Simon, Untitled, 2010
    Tamar Ben Simon, Untitled, 2010
  • Tamar Hirschfeld, Schwartze the Pianist, 2013
    Tamar Hirschfeld, Schwartze the Pianist, 2013
  • Tamar Hirschfeld, Schwartze in Trumpeldor Cemetery, 2013
    Tamar Hirschfeld, Schwartze in Trumpeldor Cemetery, 2013
  • Tamar Hirschfeld, Schwartze Skiing in Austria, 2013
    Tamar Hirschfeld, Schwartze Skiing in Austria, 2013
  • Tamar Roded, Choreography of Catastrophe, 2011
    Tamar Roded, Choreography of Catastrophe, 2011
  • Tamar Roded, The stain Machine (Dyptich), 2011
    Tamar Roded, The stain Machine (Dyptich), 2011
  • Tamar Roded, Untitled, 2010
    Tamar Roded, Untitled, 2010
  • Tamar Roded, Untitled, 2010
    Tamar Roded, Untitled, 2010
  • Tamar Roded, Untitled, 2010
    Tamar Roded, Untitled, 2010
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